Management Team

Joe Kakaty – Chief Executive Officer

Joe Kakaty is the Chief Executive Officer of Edvisors, a leading education company focused on providing information, tools and resources to students. He oversees all aspects of the company operations, including marketing, sales, and product development. With two decades of experience in the education industry, Joe plans to further expand Edvisors' already unmatched portfolio of student resources.

Joe's leadership helped College Loan Corporation to become the nation's 7th largest student loan originator servicing over 900,000 customers and the 10th largest holder of student loan assets. Prior to CLC, Joe was Director of Business Development for FastWeb, Inc. He has worked with colleges and universities since 1993. Throughout the past two decades, Joe has actively participated in the education industry, including serving on the ELM Board of Directors for 6 years.

Joe earned a bachelor's in business administration, finance and marketing from State University of New York, College at Brockport and was recognized with the 2010 Alumni Award. He currently serves on the board of the non-profit organizations Stop Child Predators and Hannah's Hope Fund and as a school board member at Diocese of Albany in New York. Joe and his wife, Josey, have three children and reside in Saratoga Springs, NY.

Geoffrey Willison – President

Geoffrey is the President of Edvisors. He is responsible for the company's product management and business development efforts, operations and administration. Prior to joining Edvisors in 2006, Geoffrey was a Relationship Manager for the Boston Consulting Group, where he worked from 2001-2006. He began his career at Braxton Associates, the strategy consulting group of Deloitte Consulting. Geoffrey received an A.B. cum laude from Dartmouth College and a M.B.A. from the Stanford University Graduate School of Business.

Mark Kantrowitz – Senior Vice President and Publisher

Mark Kantrowitz is Senior Vice President and Publisher of Edvisors. His mission is to deliver practical information, advice and tools to students and their families so they can make informed decisions about planning and paying for college. Mark is a nationally-recognized expert on financial aid, scholarships and student loans.

Mark has testified before Congress about student aid policy on several occasions and is frequently interviewed by news outlets. He has been quoted in more than 5,000 newspaper and magazine articles in the last five years. He has written for the New York Times, Wall Street Journal, Washington Post, Reuters, Huffington Post, US News & World Report, Newsweek and Time Magazine. Mark is the author of two bestselling books about scholarships and financial aid and holds seven patents.

Mark is a member of the board of directors of the National Scholarship Providers Association and the board of trustees of the Center for Excellence in Education. Mark serves on the editorial board of the Journal of Student Financial Aid and the editorial advisory board of Bottom Line/Personal.

Alena Charles – Vice President of Database Marketing

As the Vice President of Database Marketing, Alena is responsible for analyzing customer trends and planning communications that will best serve Edvisors customers. Prior to joining the Edvisors team, Alena spent nearly a decade working on marketing and customer communications for College Loan Corporation as the Director of Marketing. Having started as a student loan customer at CLC, Alena is passionate about helping students and families make informed decisions about paying for college.

She holds a B.S. in Business Administration from Fordham University and an MBA in Marketing from Fordham Graduate School of Business.

Eric Droukas – Vice President of Digital Marketing

Eric is the Vice President of Digital Marketing for Edvisors. Before Edvisors, Eric worked as Director of User Experience, Web Development and Localization for Everest Gaming, where he managed all of the company's user-centered design and usability testing, front and back end web development, SEO, SEM, and content management. Prior to Everest Gaming, Eric held marketing positions at software, education publishing and an Internet startup companies in the Boston Area. Eric received a B.A. in English from Tufts University.

Gregg Manning – Vice President of Product

Gregg is an Internet strategist with well over a decade of technology and online marketing experience. With over 20 years total marketing experience he has the unique perspective of 'old world' and 'new age' marketing methods. His focus is on building brand awareness, business development, online marketing strategy, and community management.

Jonathan Rudy – Vice President of Business Development

Jon is the Vice President of Business Development for Edvisors. He is responsible for federal and private loans for college, vendor and partner relations, affiliate relations, and customer service. Prior to joining Edvisors in 2004, Jon was a Case Manager for the Tampa-based law firm, Trumbull and Associates. He holds a B.A. from Eckerd College in Political Science and International Business.