Management Team

Joe Cronin Jr. – President and Founder

Mr. Cronin started Edvisors in January, 1998 as an educational services and marketing company focused on serving college students. He oversees all areas of the company, with focus on lender and marketing partner relationships. Prior to Edvisors, Mr. Cronin co-founded and served for four years as Senior Vice President of the International Education Finance Corporation ("IEFC"), a start up international education loan marketing company. His primary responsibility was the development and implementation of a marketing plan for the company's loan products resulting in more than $100 million in originated loans within 4 years. He developed extensive contacts throughout the world by meeting with university leaders in the fields of financial aid, admissions and international education.

Mr. Cronin has spent over 20 years in the student loan and banking industry having worked for the First National Bank of Boston, American Student Assistance and The TERI Corporation. He has also worked as a student loan adviser and as an urban youth counselor in Boston. Mr. Cronin earned his undergraduate degree in Psychology at Georgetown University in Washington, D.C. and has an MBA in International Business from Bentley College.

Geoffrey Willison – Chief Operating Officer

Mr. Willison is the Chief Operating Officer of Edvisors. He is responsible for the company's product management and business development efforts, operations and administration. Prior to joining Edvisors in 2006, Mr. Willison was a relationship Manager for the Boston Consulting Group, where he worked from 2001-2006. He began his career at Braxton Associates, the strategy consulting group of Deloitte Consulting. Mr. Willison received an A.B. cum laude from Dartmouth College and a MBA from the Stanford University Graduate School of Business.

Christopher Penn – Chief Media Officer

Mr. Penn is the Chief Media Officer of Edvisors. He holds a Bachelor's Degree from Franklin & Marshall College in Political Science and a Master's Degree in Information Systems from Boston University. Prior to joining Edvisors in 2003, Mr. Penn worked as IT Director at Credit Union On-Line, a regional credit union data center in Waltham, Massachusetts and CTO of CASCAP, Inc., a non-profit based in Cambridge, MA. Mr. Penn has been called upon for expert information in social media by members of the Congressional Advisory Committee on Student Financial Aid. Mr. Penn has also been featured on CNBC, CNN, the Wall Street Journal, New York Times, and many other media outlets as a financial aid and new media expert. He is also an adjunct professor of Internet Marketing at the University of San Francisco.

Jonathan Rudy – Product Director

Mr. Rudy is the Product Director for Edvisors. He is responsible for federal and private student loans, vendor and partner relations, affiliate relations, and customer service. Prior to joining Edvisors in 2004, Mr. Rudy was a case manager for the Tampa-based law firm, Trumbull and Associates. He holds a BA from Eckerd College in Political Science and International Business.

Gregg Manning – Director of Internet Strategies

Mr. Manning is the Director of Internet Strategies for Edvisors. He is responsible for the continued optimization and improvement of all Edvisors online properties and strategic advertising partnerships. Prior to joining Edvisors in 2007, Mr. Manning was a Vice President of Information Technology at BBI Marketing, managing and developing online programs for numerous clients.