- Edvisors - Online Education Marketing
- Career Opportunities
- Business Intelligence | Database Marketing Analyst
Business Intelligence | Database Marketing Analyst
We are currently seeking someone to fill the position of Senior Database Marketing Analyst in our Quincy, MA office. This person will be responsible for leveraging existing customer data to improve effectiveness of marketing and cross-sell campaigns. In this role you will work with all areas of the company and external partners to contribute to and expedite the company's strong growth trajectory. The successful candidate will successfully perform overall data analysis to identify strategic trends and actionable customer insights, based on a clear understanding of business objectives.
Responsibilities
- Analyze rapidly growing customer database to determine segments, appropriate marketing communications and new business opportunities
- Work with management team to implement company's overall marketing strategy
- Coordinate with product managers, website managers and customer service representatives on campaigns and customer feedback
- Identify key campaign success criteria, forecast ROI, measure & report campaign results
- Use customer segmentation data to create more effective and efficient marketing campaigns, including managing the execution of e-mail campaigns from list definition through tracking and reporting
- Interface with partners and affiliates to design and execute co-marketing campaigns
- Serve as internal subject matter expert on the reporting tools and metrics by providing information on best practices, benchmarks, key performance indicators, etc.
- Identify data discrepancies and resolve data integrity issues.
Qualifications
- 3-5 years of marketing experience focused on database analytics, business intelligence and direct marketing campaign management; financial services or student loan industry experience is a plus
- Involvement in past successful execution of media campaigns from creation and execution to post-campaign analysis
- Exceptional quantitative, analytical, conceptual, and problem-solving abilities
- Data mining skills with MS Access and Excel required, knowledge of SQL database structure preferred
- Bachelor's degree required. Master's degree with concentration in marketing or business preferred
- Strong communication skills
- Entrepreneurial, fun, friendly, team-oriented and collaborative office environment
- Competitive base salary with bonus, 401(k), Profit Sharing
- Full medical benefits, disability coverage, Flex Spending Account
- Free garage parking, transportation reimbursement and MBTA-accessible (Quincy Center, directly on the red line)
- Business casual office attire + all the soda and vitamin water you can drink
- Opportunity to work in a successful, fast-growing company geared towards helping students realize their college dreams
Benefits
About Edvisors
Edvisors is about creating great sites for students. We are a leading student marketing company operating a portfolio of interactive sites that provide information, tools and resources to help further a student's education. Our sites connect our community of students, parents, employees and advisors to products and services to profitably support our mission. Our business does well by doing good; ten percent of all profits support the efforts of the Edvisors' Foundation. We offer a competitive base salary with bonus, full medical benefits, disability coverage, 401(k), and free garage parking. Our office is also MBTA-accessible (Quincy Center Station/Red Line). Learn more about our company at Edvisors.com/About/
How to Apply
Send an email to jobs@edvisors.com with the subject "Business Intelligence | Database Marketing Analyst" and a resume in plain text or PDF format. Alternatively, you may fax us your resume at 617-328-0615.
