- Edvisors - Online Education Marketing
- Career Opportunities
- Online Marketing Manager - Enrollment Marketing
Online Marketing Manager - Enrollment Marketing
Edvisors is looking for a talented and motivated Online Marketing Manager for our Enrollment Marketing (education/e-learning industry) business line, reporting to the Enrollment Marketing Director. The ideal candidate will have recent experience in the for-profit education industry, strong online marketing, analytical, communication, and team management skills.
The candidate will be involved in all areas of marketing (SEM, SEO, Email, Affiliate and Social Media) for a group of websites (www.HowToGetIn.com, www.Edvisors.com, www.GraduateCenter.com) offering advice and information to students on how to apply to and improve their chances of being accepted at a wide range of colleges, graduate and online degree programs.
Responsibilities
- Collaborative development and implementation of the strategic marketing plan
- Provide cross-functional leadership with marketing, development, and web teams
- Metric tracking and strategic evaluation of marketing initiatives on a daily, weekly, monthly, and quarterly basis
- Manage client and partner acquisition and retention
- Managing acquisition strategies through several channels including content and product presentation on our network sites, social networks, ad networks, affiliate programs, keyword campaigns, SEO strategies and internal communication plans.
- Ensure that partners' enrollment performance objectives are being met through consistent monitoring and analyzing
- Manage Lead allocation to partners and insertion orders
- Demonstrate professional skills; highly specialized online marketing techniques and knowledge of education marketing
Qualifications
- 5+ years online marketing experience
- Bachelor's degree in Marketing
- Experience managing budgets and lead generation across multiple partners
- Demonstrated ability to innovate, increase lead generation and conversion
- Experience with Google Analytics, SEO, and SEM
- Strong analytical and reporting skills
- Strong writing skills, ideally including blogging and editorial content
- Passionate attention to details
Benefits
- Entrepreneurial, fun, friendly, team-oriented and collaborative office environment
- Competitive base salary with bonus, 401(k), Profit Sharing
- Full medical benefits, disability coverage, Flex Spending Account
- Free garage parking, transportation reimbursement and MBTA-accessible (Quincy Center, directly on the red line)
- Business casual office attire + all the soda and vitamin water you can drink
- Opportunity to work in a successful, fast-growing company geared towards helping students realize their college dreams
About Edvisors
Edvisors is about creating great sites for students. We are a leading student marketing company operating a portfolio of interactive sites that provide information, tools and resources to help further a student's education. Our sites connect our community of students, parents, employees and advisors to products and services to profitably support our mission. Our business does well by doing good; ten percent of all profits support the efforts of the Edvisors' Foundation. We offer a competitive base salary with bonus, full medical benefits, disability coverage, 401(k), and free garage parking. Our office is also MBTA-accessible (Quincy Center Station/Red Line). Learn more about our company at Edvisors.com/About/
How to Apply
Send an email to jobs@edvisors.com with the subject "Online Marketing Manager - Enrollment Marketing" and a resume in plain text or PDF format. Alternatively, you may fax us your resume at 617-328-0615.
