- Edvisors - Online Education Marketing
- Career Opportunities
- Online Marketing Director - Financial Services
Online Marketing Director - Financial Services
We are currently seeking someone to fill the position of Online Marketing Director for our financial services (private student loan and student credit) business in our Quincy, MA office, reporting to the Chief Operating Officer. The Online Marketing Director will develop and implement the strategic marketing plan for the financial services product line. He or she will stay abreast of changes in the marketing environment to best serve the objectives of the organization and adjust plans accordingly. The Marketing Director will research and develop pricing policies and recommend appropriate sales channels. Requires a bachelor's degree with 5-7 years of marketing experience. Generally manages all aspects of growing the private loan business.
Responsibilities
- Execution of all marketing and customer acquisition activities: strategy, design, budgeting, testing, production, and analysis
- Manage product presence across a broad portfolio of student loan and education-focused websites
- Interface with partners and affiliates to design and execute co-marketing campaigns and new product launches
- Coordinate with product managers and online marketing associates on campaigns and customer feedback
- Track, measure and report on campaign metrics
- Coordinate media interest in the company
- Monitor the pulse of Edvisors' presence in the marketplace and recommend strategic solutions to ensure a high level presentation of products & services
Qualifications
- 5+ years of online or financial services marketing experience
- Bachelor's degree required. Master's degree with concentration in marketing or management preferred
- Experience with search engine marketing (SEM), search engine optimization (SEO), website development, affiliate, podcasts, and e-mail marketing
- Comfortable with HTML and working on web graphics with Adobe Photoshop
- Demonstrated ability to innovate, increase lead generation and conversion, and deliver bottom-line results
- Past successful execution of online media campaigns from creation and execution to post-campaign analysis
- Exceptional analytical, conceptual, and problem-solving abilities
- Strong communication skills
Benefits
- Entrepreneurial, fun, friendly, team-oriented and collaborative office environment
- Competitive base salary with bonus, 401(k), Profit Sharing
- Full medical benefits, disability coverage, Flex Spending Account
- Free garage parking, transportation reimbursement and MBTA-accessible (Quincy Center, directly on the red line)
- Business casual office attire + all the soda and vitamin water you can drink
- Opportunity to work in a successful, fast-growing company geared towards helping students realize their college dreams
About Edvisors
Edvisors is about creating great sites for students. We are a leading student marketing company operating a portfolio of interactive sites that provide information, tools and resources to help further a student's education. Our sites connect our community of students, parents, employees and advisors to products and services to profitably support our mission. Our business does well by doing good; ten percent of all profits support the efforts of the Edvisors' Foundation. We offer a competitive base salary with bonus, full medical benefits, disability coverage, 401(k), and free garage parking. Our office is also MBTA-accessible (Quincy Center Station/Red Line). Learn more about our company at Edvisors.com/About/
How to Apply
Send an email to jobs@edvisors.com with the subject "Online Marketing Director - Financial Services" and a resume in plain text or PDF format. Alternatively, you may fax us your resume at 617-328-0615.
