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Bachelor of Science in Marketing Online - Indiana Wesleyan University - Cleveland
The Bachelor's in Marketing Online (BSMK) is an academic program designed for working professionals in a marketing or sales department, or for those desiring to move into these areas. This major is designed to prepare students to become more effective within a competitive marketing arena. It is centered on the core marketing function and includes marketing of products and services, sales, sales management issues, marketing communications and applied marketing research. While marketing is the core, the major also equips students with general business skills and a working understanding of fundamental economic, financial and general management principles.
About Indiana Wesleyan University - Cleveland
Indiana Wesleyan University strives to provide the most up-to-date and practical business and management education possible through: The use of academically qualified business professionals to teach professionally-oriented courses, integrating theory and practice in a meaningful way.
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