Bachelor of Science in Business/Marketing - University of Phoenix Online

The marketing major includes a foundational marketing course upon which is based further study in the areas of buyer behavior, sales management, advertising, marketing research, and international marketing. The curriculum addresses identifying customer needs, communicating product and service information, where to market and how to price products and services, and many other issues.

About University of Phoenix Online

With convenient class locations as well as online learning, University of Phoenix makes quality higher education accessible for working students. Whether you're seeking a college degree at an associate's, bachelor's, master's or doctoral level, we can help you reach your academic goal—and sooner than you might think.

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You might also be interested in the following Business programs offered by University of Phoenix Online.

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