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Management Team

John Falb – President & Chief Executive Officer

John Falb is the President & Chief Executive Officer of Edvisors, a leading education company focused on providing information, tools and resources to help students, parents, and educators plan and pay for college. He oversees all aspects of the company’s operations, including marketing, sales, and product development. Since 2002, John’s leadership helped College Loan Corporation (CLC) become the nation’s 7th largest student loan originator, servicing more than 900,000 customers, and the 10th largest holder of student loan assets.

He also serves as Treasurer and board member of Stop Child Predators, a nonprofit organization established to protect children and hold their victimizers accountable. He holds a B.S. in Accounting from San Diego State University and an MBA in Finance from the University of San Diego.

Anita Thomas – Chief Marketing Officer

Anita Thomas serves as Chief Marketing Officer for Edvisors. Anita is responsible for all Edvisors web properties, along with revenue growth through the nurturing and development of partner relationships. Ms. Thomas also provides oversight for the company’s marketing, products and services. She is passionate about helping students succeed through the exchange of engaging, timely, and relevant information.

Anita has spent more than 28 years to date in higher education financing, having worked for companies such as Citibank, EdFund, NextStudent and Chase Education Finance. Prior to joining Edvisors, Anita served as the National Sales Director for American Student Assistance (the nation’s first student loan guaranty agency in Boston). In addition to leading the overall sales effort, she led cross-functional work teams on various projects, and was active in discussions with college chancellors, presidents, and other c-suite officers to learn about current demands and needs of campuses and their students. 

Anita holds a bachelor’s degree in Psychology from California State University, Sacramento, as well as an MBA in Marketing.

Elaine Rubin – Senior Contributor and Communications Specialist

Elaine Rubin is the Senior Contributor and Communications Specialist at Edvisors. She is responsible for maintaining existing customer content, incorporating new and relevant content, responding to press and media inquiries, and is lead contributor for the Edvisors blog and the Ask the Edvisor column.

Elaine is an alumna of Northeastern University, where she obtained a Bachelor of Arts in Political Science with a concentration in Public Policy and Administration. She has ten years of experience, and is a subject matter expert in higher education finance and policy. She began her career as a Regulatory Analyst for American Student Assistance, a federal loan guarantor.

Prior to joining the Edvisors team, she spent seven years with Federal Student Aid, an Office of the U.S. Department of Education. There she worked in a variety of areas, including institutional compliance, federal loan servicing, financial literacy, and public affairs.

Christina Linderman - Vice President of Business Development

Christina Linderman is the Vice President of Business Development for Edvisors. She is responsible for creating new revenue across the enterprise, growing existing revenue streams, facilitating strategic B2B partnerships, and managing the data product line.

Prior to joining Edvisors, Christina worked in both public relations and business development for companies in Los Angeles and Las Vegas. Drawing from her former career, Christina parlayed her skills as an improv comedian and actress in Hollywood (appearing in a feature film and television roles for networks such as HBO, MTV, Showtime, and 20th Century Fox), into establishing herself as a well-known professional female poker player –in an industry comprised of less than 2% women—with tournament winnings in excess of $1.7 million dollars. Christina has been featured on the World Poker Tour, World Series of Poker, Fox Sports Network, and ESPN.

An entrepreneur at heart, she has more than 15 years of experience working with companies ranging from start-ups to multi-million dollar corporations such as Zappos, BSN, MTV, Goldman Sachs,, and American Casino Entertainment.

Christina studied Communication and Media at Middle Tennessee State University.

Sravani Atluri - Vice President of Marketing

Sravani Atluri is the Vice President of Marketing for Edvisors. She is responsible for overall marketing management of all Edvisors web properties, including content, email, and affiliate programs. 

Sravani has more than 12 years of digital & data management experience in client and agency roles, with a successful track record in leading digital and direct marketing initiatives and web projects for brands in a variety of industries, including startups. Sravani’s skills —honed within fast-paced, complex business environments— span e-commerce, digital marketing, direct marketing, database management and platform development. 

Prior to joining Edvisors, Sravani worked with companies such as Novartis Pharmaceuticals, Lufthansa, and David Yurman. Sravani earned her bachelor’s degree in Information Technology from Jawaharlal Nehru Technological University, India.

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