Edvisors is a successful, fast-growing publisher of education resources for planning and paying for college (About Edvisors).
We foster a friendly, team-oriented and collaborative office environment. We offer a competitive base salary with bonus opportunities, full medical benefits, disability coverage, 401(k), and covered parking.
For all positions listed, please send a resume and cover letter to firstname.lastname@example.org with the position you are inquiring about in the subject of your email. No calls, please. If you don’t see a position here that fits your background, please feel free to contact us by email. We are always looking for smart, highly-motivated individuals to join the team, particularly in areas of customer service, marketing, and development.
Current Job Openings:
VP OF MARKETING
JOB SUMMARY: This position is responsible for the overall management of the marketing department. They are responsible for providing strategy and direction for all of marketing, including social media, branding and communications.
Provide leadership, direction and management of the marketing strategy and execution
Develop comprehensive, strategic marketing plan to include competitive analysis and relevant pricing strategy, where appropriate
Implement highly creative campaigns to raise brand awareness and drive engagement; perform audit on existing promotions and lead team to drive unique, cutting-edge approaches for greater results
Drive qualified, online traffic to the company’s website(s)
Develop appropriate forecasting for lead generation to fulfill client budgets and company goals
Oversee the development and implementation of effective strategies to maximize keyword optimization, search engine marketing, website visits, and social media interaction
Create a strong social media strategy for the company by building and managing presence on sites such as Facebook, Twitter, YouTube, Google+ and blogs
Develop strong pipeline of affiliates for each business channel
Plan for appropriate trade shows by coordinating logistics with internal stakeholders; develop displays, facilitate pre and post-conference mailings, create on-site promotions strategy
Track conversion rates and make improvements to the website(s), in collaboration with Product team
Collaborate with Product, Content and Business Development teams to achieve overall company goals
Responsible for planning and budgeting all marketing initiatives, including any initiatives with 3rd parties, as well as implementation of appropriate cost controls
Review new technologies and keep the company at the forefront of developments in digital marketing
Create and maintain the promotional materials inventory and develop company-wide brand standards
Stay abreast of higher education related trends concerning college planning and financing
KNOWLEDGE, SKILL AND EXPERIENCE:
Minimum 5 years of digital marketing experience
Strong understanding of current online marketing concepts, strategies and best practices
Extreme creativity with proven track record and results in social media space
Experience managing ecommerce, SEO, contextual, CPA, PPC, affiliate programs and email marketing
Understanding of relevant laws pertaining to online marketing and privacy, including CAN-SPAM
Skilled at developing, coaching and managing direct reports to ensure the department delivers on goals
Expertise across web, mobile and tablet
4 year degree in Marketing or comparable
Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
Adept in Google Analytics, Has Offers or similar software