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Home » Blog » How the High Cost of College is Squeezing the Middle Class
  • Contents
  • Exploring Alternative Funding Options
  • Maximizing Merit-Based Aid
  • Creative Strategies to Reduce College Expenses
  • Planning Ahead for College Costs
  • Helpful Resources for the Middle Class

The High Cost of College is Squeezing the Middle Class

Penny Redlin
By Penny Redlin
April 29, 2025
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The "squeezed middle class" refers to families who earn too much to qualify for need-based financial aid but not enough to comfortably afford today’s soaring college costs. These families often find themselves caught in the middle, struggling to cover rising expenses without the same government assistance available to lower-income households.

One major challenge they face is that financial aid formulas often assume families can contribute more than they realistically can. For example, a family earning $80,000 to $120,000 annually might appear to have a decent income, but after covering basic living expenses like rent, groceries, and healthcare, there’s little left to save for tuition, fees, room, and board. At the same time, college costs have skyrocketed in recent decades, with the average price at public universities increasing by over 200% since the 1980s, far outpacing the growth of household incomes.

This situation creates immense stress and frustration for families stuck in this financial gray area. Paying for college can feel like an impossible balancing act, where loans, stretching budgets, or sacrificing retirement savings may seem like the only options. For these families, the system often feels unfairly stacked against them, leaving them to ask, "How do we make this work?"

Exploring Alternative Funding Options

Paying for college doesn’t always have to mean draining your savings or taking out massive loans. Exploring alternative funding options can ease the financial burden significantly. Start by looking into private scholarships offered by local organizations, businesses, and community groups. These are often underutilized, so applying early and often can boost your chances. 

Don’t forget about state and local grants, these programs vary by state, and many don’t rely entirely on financial need, making them accessible to middle-class families. Also, check if your employer (or your student’s employer) offers tuition assistance benefits. Many companies have programs that cover part of college costs, which can make a big difference over time. 

Another option to consider is Federal PLUS Loans for parents. Although these loans can be helpful, it’s important to carefully review repayment terms to avoid unexpected financial strain.

Maximizing Merit-Based Aid

Merit-based aid rewards students for their hard work and achievements, so it’s worth taking steps to qualify. Academic excellence is key.  Strong grades and impressive test scores can lead to generous merit scholarships. 

Beyond academics, extracurricular achievements like leadership roles, volunteer work, or athletic success can also open doors to more scholarships. Keep an eye on school-specific scholarships by researching opportunities directly through the colleges on your list.

To boost your chances, encourage your student to take actionable steps, like enrolling in advanced placement courses, participating in unique extracurricular activities, or pursuing awards and recognitions that stand out on applications.

Creative Strategies to Reduce College Expenses

Paying for college may seem impossible, but there are creative ways to cut down on expenses. One smart move is to start at a community college. Community colleges often have lower tuition, and by completing general education courses there and transferring to a four-year school later, you can save thousands of dollars. 

Another option is to live at home while attending college. Commuting instead of living on campus can drastically reduce housing and meal costs, which are often a big chunk of a college budget. 
You can also explore jobs or internships that offer tuition reimbursement programs. Some employers provide financial support for education while you work part-time.

By taking Advanced Placement (AP) or dual-enrollment courses in high school can help you earn college credit early, reducing the total time (and money) spent in college. It’s also good to remember you can negotiate financial aid offers. If your financial situation has changed or another school has offered more aid, reach out to the financial aid office to see if your package can be adjusted.

Planning Ahead for College Costs

Planning ahead is key to managing college expenses. A 529 College Savings Plan is a great place to start. These accounts offer tax benefits and allow your savings to grow over time, exclusively for education expenses. It’s also smart to budget and save early, even setting small but consistent savings goals long before your child starts high school can make a big difference. 

When researching colleges, consider realistic school choices that fit within your family’s financial means. It’s not just about the rankings.  Look for a school that aligns with your budget can be just as valuable. When in doubt, think about consulting a financial planner who can help craft a personalized strategy for funding college costs. Their guidance can make the path to paying for college far less stressful.

Helpful Resources for the Middle Class

Paying for college is doable and there are tools to help. Start with scholarship search engines like Scholarship Finder on Edvisors to find opportunities your family qualifies for. To estimate costs, use tools like the FAFSA4caster or individual college Net Price Calculators, which show the true price after aid. Don’t forget to file the FAFSA as early as possible, even if you think your chances for aid are slim. Many states and schools have strict deadlines, so staying organized is key. Set reminders for due dates and always double-check you’ve submitted everything on time.

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Penny Redlin

Penny is the Content Marketing Manager for Edvisors.  She is tasked with optimizing website content and managing SEO performance.  A seasoned marketer with a diverse background in brand management, e-commerce and digital marketing, Penny brings an array of experience with her. An MBA from the University of Chicago, entrepreneur and author, Penny's experience offers a unique view to content creation and curating.

Find Penny Redlin on LinkedIn.

If you would like to schedule an interview with Penny, please reach out to us at [email protected]

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Edvisors (“Edvisors Network, Inc.”) provides independent advertising-supported platforms for consumers to search compare and apply for private student loans. Loan offers from participating lenders that appear on our websites are not affiliated with any college and/or universities, and there are no colleges and/or universities which endorse Edvisors’ products or services. Lender search results do not constitute an official college preferred lender list. Edvisors receives compensation from lenders that appear on this site. This compensation may impact the placement of where lenders appear on this site, for example, the order in which the lenders appear when included in a list. Not all lenders participate in our sites and lenders that do participate may not offer loans to every school.

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